The Pop Culture Trifecta: Lessons From The Golden Bachelor, TSwift & Barbie on Bingeable Learning
What do The The Golden Bachelor, The Eras Tour, and the Barbie movie all have in common? They can teach us important L&D lessons!
Look a little closer and you'll see that they all seamlessly bridged the gap between the old and the new. They all sparked conversation and strengthened a sense of community amongst their audience. They all revived tired tropes with a fresh take. And they all checked some of the most important boxes when it comes to creating bingeable learning content that is effective, impactful, and memorable.
These moments of pop culture fun remind us of what bingeable learning has the potential to do. It can...
✅ Reconnect with an audience that had become disconnected or disillusioned
✅ Open the door for a new generation of fans by pushing the limits of innovation
✅ Disrupt the status quo with provocative content that elicits a response
So what are the next steps in your campaign to create bingeable learning content and engage the next generation of leaders?
Brainstorm your learners’ pain points. Narrow down your topic to include a compelling hook and one clear call-to-action. And launch your first video. Seriously, just do it!
Keep up the momentum. Create a content calendar where you can storyboard future video ideas.
Collaborate with other L&D professionals or subject matter experts to build your library of valuable content.
Adjust your content strategy based on feedback and engagement.
Celebrate how far you and your learners have come towards being better equipped and supported to fulfill your roles and achieve your career goals.
Remember, the more you practice creating bingeable learning content, the better you'll become at producing videos that resonate with your audience and support their learning and development.
Need a little extra guidance before the training wheels come off? Schedule a TikTok Strategy call to get your questions answered and walk away with a confidence boost! You can do this!
