Unlocking Success: Revolutionizing Sales Associate Training in the Fitness Industry
Anchored Training's Innovative Blueprint Transforms Learning for a Global Fitness Franchise, Accelerating Growth and Engagement
Client
An International Fitness Franchise boasting over 1500 employees, primarily consisting of part-time sales associates aged 18-25.
Problem
The client faced uncertainty regarding the most effective training methods for their youthful sales associate team. These associates, working part-time, often juggled various responsibilities such as greeting members, assisting before and after classes, and maintaining the studio. Limited access to email further complicated communication and training efforts.
Strategy
Anchored Training initiated a comprehensive needs analysis, leveraging their Learning Blueprint Service. This involved surveys, interviews, and focus groups to gather essential data. Concurrently, the team reviewed existing content and conducted on-site observations at select locations.
Outcome
Anchored Training delivered a robust learning blueprint, outlining a course plan tailored to the unique characteristics of the sales associates. The blueprint incorporated various modalities and recommendations to enhance accessibility across different platforms. The phased plan included the utilization of videos, storytelling, role plays, and active manager involvement for feedback and reinforcement. The completed blueprint was delivered by May, with the first phase of the new Sales Associate training developed, tested, and launched by November. This streamlined approach significantly accelerated the analysis and design process.
The Anchored Advantage
By engaging Anchored Training's Learning Blueprint team, the client gained an unbiased and thorough understanding of their workforce's needs, strengths, areas for improvement, and untapped opportunities. The Anchored team's involvement in the analysis and design phases allowed the client's internal team to focus on the practical development of storyboards and content that directly addressed the identified needs of their sales associates. This collaboration facilitated a more efficient and targeted approach to training, ensuring a tailored and impactful learning experience for the entire sales associate team.
Services
Learning Blueprint