What TSwift Can Teach Us About the Future of Learning: 4 Tips for Creating Bingeable Content
As the highest-grossing tour of all time, there’s a lot that can be learned from Taylor Swift’s The Eras Tour. The Wall Street Journal called it one of the most technically ambitious productions of the 21st century. No doubt things went wrong behind the scenes, but based on the critical acclaim the tour received, enough things went very right. And while I’m not suggesting that you attempt the same level of technical ambition, stretching beyond your comfort zone, just a little, to risk a new strategy might be worth the reward.
The Eras Tour provided an immersive experience that praised Taylor’s commitment to authenticity, optimized the art of storytelling, created a community of care amongst Swifties, delivered high EQ performances, and leveraged data to create the fans’ ultimate setlist.
Now that we have a mental playlist setting the tone, let’s get to work applying Taylor Swift’s genius to create bingeable content that would send Ticketmaster crashing… if, you know, employees had to buy tickets to attend work.
4 Tips for Creating Bingeable Content
1.Speak Now before your learners disengage
Don’t wait until it’s too late or for the moment to be perfect. The research and data paint a clear picture about what’s most important to the future workforce and how they can be best supported in their learning journeys. Leverage the tools at your disposal to start creating bingeable learning content NOW. If you have a smartphone, that’s all the equipment you actually need to get started. I guarantee, in a year’s time, you’ll be so impressed with how much you’ve been able to improve the quality of your content and the engagement of your learners.
Start now with our storyboard template! <insert link>
2. Deliver value beyond your learner’s Wildest Dreams in bite-sized portions
Don’t bury your lead or try to cram too much information into one video. Instead, tell a simple, focused story that lasts 15-60 seconds and immediately highlights the value that the learner will gain from watching the video. We like to break down our magic formula into 3 main parts:
Hook: This is your opportunity to stop the scroll. Your hook should be attention-grabbing and make people want to watch your video.
Content: Your content should be informative, engaging, and easy to understand.
Call to Action: Your CTA should be clear and concise, so learners know exactly what to do after they watch your video.
3. When it comes to being camera shy, Shake It Off and be yourself
Authenticity is your greatest asset when it comes to creating bingeable video content that connects with your audience. Sure, it can feel awkward to stick a camera in your face, but the more you do it, the easier it will get. Adopt a 3 minute ritual before you press record. To slow down your heart rate and calm your nerves, try taking a few slow, deep breaths. The best thing about the camera is that it’s mistake-friendly. You’re going to be chopping up your video anyway, so don’t stress if you have to do a few takes. Bloopers usually make the best content anyway.
4. Mastermind your learner’s journey from day one
The Era Tour’s success hinged on its ability to fully immerse you in worldbuilding, before attendees even walked through the venue doors. Similarly, bingeable learning content has the power to reach employees before they walk through the door for their first day, guide them as they navigate their new role, and support them as they advance their career. Download our strategy guide, "Decoding the Future: Strategies for NextGen Learning" for a list of specific ideas that would be a perfect fit for short-form video content.
Want to see the full list of all 9 tips? Download that and more in our strategy guide, Decoding the Future: Strategies for NextGen Learning.
Full of ideas, but need help knowing where to start? Schedule a TikTok Strategy call so we can help get your organized and on track.
