Transform Your Employees into Content Creators With These 5 Easy Steps
Have you ever wished you could clone your best employees? What if there was a way to download all of the knowledge and expertise stored in their heads and distribute it to your organization so everyone could learn, grow, and benefit?
Enter the binge-able content library.
When you empower your employees to become content creators, every department can have a library of TikTok-style how-to videos instead of waiting for an overworked L&D department to create them.
Your employees are your best resources for tips, tricks, best practices, and ways to be more efficient. If you're not tapping into their proficiency and capability, you're leaving potential on the table.
As an added bonus, establishing a binge-able content library of short-form videos is an excellent way to showcase your employees’ impressive knowledge AND ensure that the collective legacy of knowledge and experience lives beyond any single employee’s tenure to benefit the future of the organization.
Here are a few quick tips to get you started:
Determine the right tools and platforms: Whether it’s a basic, free editing software or one with all the bells and whistles, choose one to keep your content creators on the same page. As far as video launches go, choose the platform(s) your employees are already engaged with so that this new initiative feels like an extension of what they’re already comfortable with.
Offer training: Not everyone is a natural-born content creator, so it's important to offer training and resources to help your employees develop their skills. Consider hosting workshops or bringing in outside experts to provide guidance and support.
Ensure consistent branding: Remember, visual appeal matters. Make sure your content creators have access to a company brand kit so they can easily stay consistent with colors, fonts, templates, etc.
Encourage collaboration: Content creation can be a collaborative process, so encourage your employees to work together on projects. This can help them build relationships and develop new skills.
Celebrate successes: When your employees create great content, make sure to celebrate their successes. Share their videos on social media or within your organization's intranet to recognize their hard work and inspire others to get involved.
Ready to take the next step and invest in champions who can maximize the efforts of your content creators? Download our comprehensive guide, "Decoding the Future: Strategies for NextGen Learning."
Want to discuss the most effective ways to overhaul your L&D strategy? Schedule a TikTok Strategy call today!
